Why Use AutoResponders?

AutoResponders are becoming more and more popular as the online marketing tool of choice.

Why? To put it simply: AutoResponders may very well be the most effective tool an online marketer can use.

If you have been around online marketing for any length of time, you have undoubtedly come across some version of the followiing phrase:

"The Profit Is In The List".

Successful online marketers know that the key to online marketing success is to use AutoResponders to build, manage, and profit from their own in-house lists.

When I started my first online company, I started marketing to a list I had built quite by accident. I had written a series of articles about different marketing strategies and tactics I had been using at the time. As people read my articles, they had begun emailing me with questions, comments, etc... I hadn't realized it at the time but as I was saving those emails in my email program, what I was actually doing was building my own list of online marketers.

When the time came for me to announce my own new company, I sent out an email to this list of folks I had been interacting with and the result was that I generated orders within a few minutes of sending the offer to my list!

To this day, I focus my advertising efforts on lead generation more than direct sales.

Why? Because I know that when I build my lists of targeted prospects, I can effectively sell to those lists over and over again.

Using an AutoResponder is like having your own personal sales assistant that is dedicated 100% to helping you generate leads and then follow up with those leads to sell your offers.

How can you use AutoResponders in your business?

You can use AutoResponders to send out a weekly newsletter or ezine.

You can use AutoResponders to sell back-end offers to existing customers.

You can use AutoResponders to train your sales organization.

You can use AutoResponders to inform your prospects, members, or associates of upcoming events.

This list could go on and on but the basic idea is that if you can think of any situation where you have needed or wanted to communicate with a significant group quickly, efficiently, or consistently, chances are, you could be using AutoResponders to handle that task for you.

Brian Rooney is the Founder of TrafficWave.net LLC. TrafficWave provides powerful AutoResponder and AdTracking technology to thousands of businesses around the world. Brian Rooney can be reached at http://www.trafficwave.net

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