By Willfred DeMarro
Auto responders of different types abound online. You can get free or paid. Computer hosted or remote hosted. Choices are many but do you know which one to choose?
It is very important you make the right choice of auto responder as it will mean that you do not have to move your list around later. This is certainly one tool I would advise you put your hands in your pockets and pay for rather than opt for a free version. Free auto responders will often carry third party advertisements. This does not present a professional image of your business.
If you are just starting out then it makes sense to go for a third party auto responder. Basically they will take care of your list management leaving you time to invest in your business. It will only set you back about $20 a month. Well worth it in my opinion. Also they operate a verified opt in which means you can't be accused of spamming.
Autoresponder services want your business and so are quite happy to offer you a 30 day free trial period. This allows you time to check and set up the product before you start to make payments. One such auto responder service is Aweber which I use and highly recommend. Aweber has great features like link tracking which allows you track how many times the links in you emails are clicked on by your subscribers. It has a Spam counter which gives you an indication of the spamminess of your message. You can then make amendments to get your email through. I have also heard good things about Getresponse.
If deliverability is what you are after (and it should be) then Aweber is one of the best in the industry. At the end of the day you want your message in your subscribers inbox and not eaten up by a Spam filter. You want to be certain that your emails are getting through.
It goes without saying that if your message does not get to your subscribers inbox then of course you are losing potential revenue. Deliverability is therefore a very important matter to consider when it comes to choosing an auto responder.
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Willfred D is an expert author and marketer specializing in opt in list building and pre qualified traffic generation techniques.
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