By Joanne Ott
Autoresponders are one of the best tools for online marketing and follow up when used correctly.
Unfortunately, too many people use it for aggressive and hype filled sales pitches. One message after the other just promotes the opportunity and how they can make money if they just join NOW.
This is the wrong way to go about it!
The purpose of your messages should be to let the prospect get to know you. A person who is looking for a business opportunity is also looking for leadership and someone who can help them find financial independence.
This is your opportunity to shine! Let the person get to know you, and tell them your story. You can also mention other people on your team who are successful, but it should be mostly about you. Uppermost in your prospect's mind is going to be what can you do to help them. Your messages should explain very clearly how.
Create the image of regular person that's building a business from home using the
internet. The more real you present yourself... just be you... the more you'll connect with
people who are much like you.
Tell them about "Attraction Marketing" and how it helps you attract serious quality people
and let them know your system is personalized to YOU so that you can leverage the
internet to build good relationships with total strangers all over the world.
Your prospect needs to know whatever you are doing is easy to duplicate, whether they live in
the USA or Australia.
Explain your marketing system and how it works, and how they can soon be making money if they
are coachable and do what other successful people are already doing.
You will find it much more likely that people will want to do business with you if they believe they can use the system and tools you are using.
Introduce them to your business lightly at first, and only after they understand how you make money at it. Your company's sales may have increased 30% the last two years, or may have outstanding management with lots of experience. Perhaps you have an exclusive product not available anywhere else. While these things may be important, it isn't the prospect's biggest concern in the beginning. They first of all want to know if they can be successful at it.
Another point to make is how often should your prospect receive your messages? Most don't join right away, in fact many take a few weeks and sometimes even months.
So you will want to have messages in your autoresponder for at least a year. When the prospect fills out your opt in form the first message is usually delivered right away, then typically the second one the next day or two days later, but after that you want an interval of at least 3 or 4 days, and into the second months and beyond once a week or twice a month is plenty. Otherwise, you will be having people opt out rather quickly.
You don't want to give them too much too soon. It is overkill if you do.
Using your autoresponder effectively will allow you to turn what were once total strangers into friends and business partners. It is something the serious marketer simply can't be without!
Joanne Ott has many years experience in network marketing. She enjoys working with others and helping them reach their goals. Her blog is at http://joanneott.com
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