How to Write Autoresponder Emails That Get Top Notch Results

Email marketing is a highly lucrative way to make money as an internet marketer, and one of the easiest ways to make use of this powerful tool is with a top notch autoresponder series. However, many marketers are unfamiliar with how to create a solid autoresponder series. In this article, I'm going to show you how to create an autoresponder series of email which will not only help you build trust with your list, but will also help you to increase the number of sales you make from your email marketing efforts.

Building Trust First - Sales Second

The first thing you have to do if you are going to try and market to a list using an autoresponder series is to build up some sort of relationship with them. They need to know they can trust you before you hit them with a heavy sales pitch and convince them to buy. Remember, a list of subscribers who trust you are worth more than thousands of regular visitors who don't know you at all. As you build that relationship with your list by offering quality content in your autoresponder emails, you'll soon find that you can recommend any product of value to them and pull in a decent conversion. So, the first few emails in your AR series need to be more substance than sales.

This isn't to say that you can't include links to your product pages within the first few emails; only that it is important to make certain that selling isn't the focal point of those emails. Instead, think about the problem your product will solve for your customer. Your autoresponder series should first and foremost revolve around helping your subscribers to solve that problem. Because your ultimate goal here is to make more sales, you don't have to go into exact details on how to solve their problem, a little ambiguity is fine so long as it is surrounded by quality advice, as well.

Within each of your autoresponder emails you want to build a sense of urgency amongst your readers, so that when you do hit them with your sales pitch they are eager to find the answers they are looking for and purchase from you. Do this by continuously building up the benefits of having your product - do it gradually - and by offering small snippets of advice and content from the actual product.

If done correctly, by the time the last email in your autoresponder series hits, and your readers receive that final sales pitch, they will have either already bought your product or be so anxious to do so that you create a steady stream of sales doing nothing more than giving them exactly what they need.

Also, as customers from your leads list purchase because of your autoresponder emails; be sure to move them to a different list, with a new AR series, so that you can sell them on your backend products as well.

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